The Walt Disney Company tops the list of “The World’s Most Reputable Companies” for 2017. Disney ranked No. 3 on the annual survey, assembled by Reputation Institute (RI)—a leading research and advisory firm for reputation—and published in Forbes magazine.
Reputation Institute’s annual Global RepTrak® 100 spotlights companies that truly understand what they stand for and how to reinforce the emotional bond with their stakeholders across all the markets they serve. The survey is based on more than 170,000 ratings collected during the first quarter of 2017 and measures public perception of the world’s top companies with respect to products and services, innovation, workplace, governance, citizenship, leadership and performance. The study looked at highly regarded multinational companies in 15 countries around the globe: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States.
“Looking at top performers, it’s clear that offering high-quality products, standing behind them and meeting customer needs is foundational to delivering on the brand promise. But our data also shows that companies with a strong sense of purpose who are committed to improving on all dimensions of reputation—especially governance and citizenship—tend to be the most highly regarded,” said Allen Bonde, chief marketing officer for Reputation Institute.
Earlier this month, Disney was ranked No. 1 within the entertainment industry and No. 5 overall on Fortune’s list of “World’s Most Admired Companies,” and was recently named the “Most Intimate Brand” among millennials in MBLM’s Brand Intimacy 2017 Report.
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